WHY SHOULD I HAVE A MOBILE RESPONSIVE WEBSITE?
The future for business, is having a mobile responsive website. We have reached a new era with mobile and tablet devices. Over 75% of consumers searching for a product service or company will find their service via a smart device. If you look at search traffic on new mobile responsive websites you see desktop and even tablet is left behind and mobile has the highest amount of growth for new users. This allows your new or existing business to capture the high amount of searches that are accessed every day via a mobile device.
MULTI CHANNEL SHOPPER SPEND 3 TIMES MORE THAN SINGLE CHANNEL SHOPPERS
Mobile websites load a lot faster so you can quickly engage the user and retain them on your site getting them to shop, ring or email you.
Mobile website should load in less than 1.5 seconds
GOOGLE HAS SAID THAT 85% OF CUSTOMERS START AN ONLINE PURCHASE ON A MOBILE DEVICE OR TABLET AND FINISH THIS ON ANOTHER
A well designed site also looks more modern on any device, first impressions count. So a well-designed website with modern navigation really shows you are a company that cares that people can order and read about you quickly and with no slow loading images or pages.
More than 50 million UK residents own a smartphone, so the importance of interacting with this demographic is crucial for any business. If you haven’t got a mobile website you really are missing out on one of the most cost effective ways to attract new customers and retain your existing customers.
MOBILE TRAFFIC ACCOUNTS FOR OVER HALF OF ECOMMERCE ONLINE SHOPPING!
If someone has one of the latest 5G devices, what they don’t want is an old fashioned unresponsive website, having to zoom in and scroll from left to right to see your text is a hindrance and they will just go somewhere else.
When you have a business you want to attract as many google internet users as you can, and a website is your door into the digital world of customers. Tech savvy mobile users expect and like well-designed websites and information platforms to shop buy and learn about things they need online.
Just over a year ago Google launched a new way they are indexing, which will be mobile users at the heart of its strategy. This will change how search engine optimisation will work, it makes sense, especially as in the UK with over 50 million smartphone users.
So how Google responds to this high mobile usage must take into account the millions of devices that are searching on google and other search engines.
Google is now indexing mobile website over and above any other website.
BENEFITS OF A Responsive Site
Website load much faster
Text is easier to read
Easier to navigate
Menus are simplified
Looks better
Products display on an android/iphone better
Call to action is shown clearly
Contact information is clear
Ordering online is easy and engages user
Buttons are prominent and target user to do something
A STAGGERING 52% OF PEOPLE HAVE SAID RECENTLY IF THEY HAVE A BAD MOBILE EXPERIENCE ONLINE THEY ARE LESS LIKELY TO ENGAGE WITH THAT BRAND AGAIN
Google has said recently, not having a mobile optimised website is equivalent to shutting down your business for one day every week
With a Mobile responsive website you can monitor how much traffic is coming from mobile and tablet devices compared to desktop.
GOOGLE SEARCHES ARE OVER 50%
This is so important for a business as you can get a percentage of these local search results by having a mobile website.
MOBILE USERS SPEND MORE ONLINE FROM THERE DEVICE.
Mobile User spend more as they can read find what they want to purchase while on the move, they also want information faster, read product reviews and shop around for deals offers to make a quick decision.
Also they use the mobile in short bursts but lots of times per day.
Sop product or information has to deliver what the consumer wants in a fast effective manner.
Online shopping is the norm for 18 – 25 year olds in the uk, they haven’t got time to go into a shop, they want the next day same day delivery.
STATISTICS OF BUYING BEHAVIOURS IN UK ONLINE
This year over 18% of uk retail purchases will be made online.
By 2040 it is estimated that over 95% of purchases will be through an ecommerce online shopping platform.
The average spend in uk per consumer in uk is a massive £1,600 per person.
SO MANY PEOPLE USE PAYPAL AND GOOGLE WALLET TO MAKE PURCHASES ON MOVE FROM THEIR MOBILE YOU JUST CAN’T LOSE OUT ON THESE TECH SAVVY USERS.
67% of online shoppers check the returns page before they make their online purchases, this means they read check, read reviews and are savvy about buying online.
Adobe has said over 38% of people will leave a website if the design is layout is not attractive.
77% of uk Consumers have bought goods and services online this year.
40% of purchases now are only using an online channel to purchase these customers only buy online.
Over 17.5% Of Online shoppers will abandon their shopping cart because they are presented with unexpected costs at checkout shopify has stated.
So we can see by having a mobile website providing customers with a personal shopping or online experience will be a huge advantage for your business or online shop.
People more and more on instagram as example are looking for more independent channels that offer something different, so by using social media and a well branded laid out mobile website will engage with the huge growth of mobile users online and increase your traffic and sales.
Having well marketing content with marketing deals and discounts is a sure way to grow, also a huge amount of users share deals and new products on a mobile device, but all smartphones having a share button.
It is a marketing tool we forget sharing a website sharing content screen shooting deals and trending products.
People will look on social media then go onto google and search for similar products.
